For Project X Paris, at Axome
Pixel-perfect streetwear, multi-market fully custom Nosto and a vinyl footer
Custom multilingual Dawn theme for a music-inspired streetwear brand: Nosto collections and recommendations, vinyl footer, tabbed cart drawer and a Black Friday gift Function.
The brief
Build the online store for a music-inspired streetwear brand, with Nosto collections and recommendations, a wishlist and custom gift cards.
The challenge
The hardest part: a design that breaks e-commerce conventions (full-width pages, giant scrolling titles, a product page in a floating panel, a turntable footer), built pixel-perfect, with Nosto wired into collections, facets and recommendations in every language and every market. If Nosto errors out, a native fallback takes over.
What I built
- Nosto React collections, facets and recommendation sliders, animated with GSAP, with a native fallback.
- Interactive vinyl footer (Howler, GSAP) and a radio player synced across browser tabs.
- Custom product page: keyboard-accessible variant picker, sticky add-to-cart bar, info tabs.
- Cart drawer with 2 tabs, cart and wishlist, using the agency's wishlist module, guests included.
- Physical gift cards and e-cards: templates, recipient form and balance management page.
- Shopify Function that makes the Black Friday gift free, with 9 Vitest unit tests.
Built at Axome, as part of a team: "What I built" describes my part. Design by an Axome designer. The store and the Project X Paris brand belong to their owner.
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