For Withings, at Axome
Multi-market Horizon store, subscription and account connected to the external Withings app
Horizon theme and checkout app for one Shopify Plus store (41 countries and territories, 14 languages): product page, mega menu, service subscription as nested cart lines and 3 Functions.
The brief
Replace Magento with a single multi-market store for connected health devices, including a subscription billed outside Shopify.
The challenge
Ship a fully customized Horizon theme in under 4 months, with a large number of custom sections. Subscription and display rules change from one market to the next, sometimes for legal reasons. The Shopify customer account also had to be connected to the Withings app dashboard.
What I built
- Most of the custom theme, including 28 sections: comparison hero, slideshow, media tabs, spec sheets.
- Product page rewritten as 22 block types: animated model picker, bands drawer, bundles, cross-sells.
- Service subscription as native nested cart lines, one per device, with exclusions per device and per market.
- Mega menu with 4 panel types, loaded on demand through the Section Rendering API, multi-level menu on mobile.
- Per-market pre-order (metaobject) and technical SEO: JSON-LD, breadcrumbs, server-rendered tabs.
- Checkout app: 3 Functions, 2 checkout extensions and returns from the customer account, via the Withings backend.
Built at Axome, as part of a team: "What I built" describes my part. Design by an Axome designer. The store and the Withings brand belong to their owner.
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